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Exeter Website Design
Case Study

How we built a high-performance, SEO-optimized website for SS Surfacing Ltd - Devon and Cornwall's trusted tarmac and surfacing contractors - using the same cutting-edge technology that powers Netflix, Airbnb, and Uber.

Built By

Pink Frog Studio - Exeter Website Design Agency

Exeter's Modern Website Design Agency

90+
PageSpeed Score
<1s
Load Time
100%
Mobile Ready
A+
Security Grade

Tech Stack Used

Next.js 14+React 18+TypeScript+Tailwind+Vercel
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Enterprise-Grade PerformanceSEO Optimized from Day One100% Custom Code

Professional Exeter Website Design That Drives Real Business

When SS Surfacing Ltd needed to upgrade from their outdated WordPress site to a modern platform that could compete in today's digital landscape, they turned to Pink Frog Studio, a leading Exeter website design agency specializing in high-performance, SEO-optimized websites for construction and trade businesses.

The goal was clear: create a fast, modern website that would rank for key local searches like "tarmac contractors Devon", "driveways Exeter", and "road surfacing Cornwall", while showcasing the company's extensive portfolio of commercial and residential projects. The result? A cutting-edge website built with Next.js that loads in under a second, ranks across multiple local markets, and generates consistent quote requests.

The Challenge

SS Surfacing faced common problems that hold many construction businesses back online.

Slow
WordPress Performance

Their old WordPress site took 5+ seconds to load, causing visitors to leave before even seeing their work.

Poor
Mobile Experience

Over 60% of their traffic came from mobile devices, but the old site wasn't optimized for smaller screens.

Limited
Local Visibility

Despite serving Devon, Cornwall, and Plymouth, the site wasn't ranking for local search terms.

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Built With The Same Technology As

Netflix • Airbnb • Uber • TikTok • Hulu

Our professional web development team chose a modern, performance-focused technology stack to ensure the website would be fast, secure, and easy to maintain:

Next.js 14

The React framework providing server-side rendering, static generation, and optimal performance. Used by Netflix and TikTok.

React 18

Facebook's UI library used by Airbnb, Uber, Instagram, and millions of developers for building interactive interfaces.

TypeScript

Microsoft's language for bulletproof, scalable code that catches errors before they reach production.

Tailwind CSS

The utility-first CSS framework used by GitHub, Shopify, and NASA for rapid, maintainable styling.

Cloudflare CDN

Cloudflare

Enterprise CDN serving 20% of all internet traffic, providing DDoS protection and global edge caching.

Vercel

The platform powering McDonald's and The Washington Post, with automatic SSL, edge functions, and instant deployments.

Why This Matters For Your Business

⚡

10x Faster

Sites load in under 1 second vs 5+ seconds for WordPress

🔍

Better SEO

Google rewards fast, modern sites with higher rankings

🛡️

Zero Vulnerabilities

No plugins to hack, no security updates to worry about

💰

Lower Costs

No plugin licenses, hosting, or maintenance headaches

What We Built for SS Surfacing

SS Surfacing needed more than just a website refresh - they needed a complete digital platform that would establish them as the go-to surfacing contractor across Devon and Cornwall. Here's what we delivered:

🚧 Service-Specific Landing Pages

Dedicated, SEO-optimized pages for each core service - driveways, tarmac, road surfacing, and commercial projects. Each page targets specific search terms and showcases relevant project examples.

📍 Location-Targeted Pages

Separate landing pages targeting Exeter, Devon, Cornwall, Plymouth, and Torquay - each with unique content, local references, and geo-targeted schema markup to dominate local search results.

📸 Project Gallery

A visual showcase of completed projects including driveways, car parks, industrial estates, and roadworks. High-quality imagery that builds trust and demonstrates the quality of workmanship.

📝 Quote Request System

Custom contact and quote request forms that capture project details, property type, and preferred contact method. Instant email notifications ensure fast response times.

📊 Analytics & Tracking

Google Analytics 4 integration with custom event tracking for phone calls, form submissions, and user interactions. Clear data on which services and areas generate the most leads.

📱 Mobile-First Design

Fully responsive design optimized for mobile devices first. Click-to-call buttons, easy navigation, and fast loading ensure visitors can get in touch from any device.

Advanced SEO Optimization

As an Exeter web design agency that understands the importance of search visibility, we implemented comprehensive SEO strategies from the ground up:

Location-Based Landing Pages

Dedicated landing pages for Devon, Cornwall, Exeter, Plymouth, and Torquay - each optimized for local search with unique content, structured data, and geo coordinates. This multi-location strategy helps SS Surfacing compete across their entire service area.

Schema.org Structured Data

Every page includes comprehensive Schema markup (LocalBusiness, Service, FAQPage, BreadcrumbList) to help search engines understand the content and display rich snippets in search results.

Technical SEO Excellence

Semantic HTML, proper heading hierarchy, optimized meta tags, XML sitemap, canonical URLs, Open Graph tags for social sharing, and mobile-first responsive design.

Image Optimization

Next.js Image component with automatic WebP conversion, lazy loading, responsive sizes, and descriptive alt tags for accessibility and SEO.

What We Built for SS Surfacing

SS Surfacing needed more than just a website - they needed a complete digital presence that would establish them as Devon and Cornwall's premier tarmac and surfacing contractors. Here's what we delivered:

🛣️ Service-Specific Landing Pages

Dedicated pages for driveways, tarmacadam, roadworks, asphalt, and commercial contracts. Each page is optimized for relevant search terms and showcases their expertise with compelling copy that converts visitors into enquiries.

📍 Location-Targeted Pages

Separate landing pages targeting "tarmac contractors Exeter", "tarmac contractors Devon", "tarmac contractors Cornwall", "tarmac contractors Plymouth", and "tarmac contractors Torquay" - each with unique content and geo-targeted schema markup for local SEO dominance.

📸 Project Gallery

A visual showcase of completed driveways, car parks, and road surfacing projects. Before and after photos let potential customers see the quality of work firsthand - essential for a construction business where visual proof sells.

📝 Quote Request System

Custom quote forms that capture project type, location, and customer details. The team receives instant email notifications with all the information needed to respond quickly and professionally to every enquiry.

❓ Comprehensive FAQ Section

Answering common questions about tarmac, driveways, and the surfacing process. This content helps rank for long-tail keywords while providing genuine value to potential customers researching their options.

📊 Analytics & Tracking

Google Analytics 4 with privacy-compliant opt-out functionality, custom event tracking for phone calls and form submissions. SS Surfacing can see exactly where their enquiries originate and which pages perform best.

Questions About This Project

Curious about how we built the SS Surfacing website or whether we can do something similar for your construction business? Here are the answers:

Why do construction companies need a professional website?

In 2025, over 85% of customers research contractors online before requesting quotes. A professional website establishes credibility, showcases completed projects, and generates leads around the clock. For construction businesses, a well-designed site can be the difference between winning and losing contracts.

How does a fast website help my business?

Google uses page speed as a ranking factor, so faster sites rank higher. More importantly, 53% of mobile users abandon sites that take longer than 3 seconds to load. SS Surfacing's new site loads in under 1 second, meaning potential customers actually see their work instead of clicking away to a competitor.

Can you build websites for other construction businesses?

Absolutely. We specialise in websites for construction, trade, and service businesses across Devon and the South West. Whether you're a builder, landscaper, roofer, or specialist contractor, we understand how to showcase your work and convert visitors into quote requests. Get in touch to discuss your project.

What features did you build for SS Surfacing?

The site includes service-specific landing pages for driveways, tarmac, and roadworks, location pages targeting Devon, Cornwall, Plymouth, and Torquay, a project gallery showcasing completed work, an integrated quote request system, and comprehensive schema markup for local SEO - all built with modern technology for lightning-fast performance.

How much does a construction business website cost?

Trade and construction websites typically range from £1,500-£5,000 depending on features and complexity. SS Surfacing's site includes multiple service pages, location targeting, and a project gallery. We provide transparent quotes with no hidden fees, and sites like this pay for themselves through the increased enquiries they generate. Request a free quote for your project.

Explore Our Full Range of Digital Services

Website design is just the beginning. Pink Frog Studio offers a complete suite of digital marketing services to help your Exeter business thrive online.

Website Design

Custom, high-performance websites built with modern technology. No templates, no compromise.

SEO Services

Dominate local search results and attract more customers with our proven SEO strategies.

Google Ads

Targeted PPC campaigns that drive qualified traffic and deliver measurable ROI.

Digital Strategy

Comprehensive digital strategies tailored to your business goals and target audience.

Social Media

Build your brand presence and engage your audience across social platforms.

Free Consultation

Let's discuss your project. No obligation, just honest advice from Exeter's web experts.

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Professional Exeter website design services from Pink Frog Studio - your local digital marketing partner

"Pink Frog Studio transformed our outdated website into something we're genuinely proud of. The new site is incredibly fast, looks professional on every device, and we've seen a real increase in quote requests since launch. They understood exactly what a surfacing business needs to succeed online. Couldn't recommend them more highly!"

SS Surfacing Ltd

Tarmac & Surfacing Contractors, Devon